The luxury home steam shower brand MrSteam faced an intriguing challenge: literally selling air.
With most affluent lifestyle media requiring beautiful images to promote products, we counseled MrSteam to build their own audience of homeowners and designers, by increasing organic search traffic not only on their brand, but on the category.
We created search-optimized blog called Steamtherapy to attract active buyers and created offers to generate leads for ongoing email nurturing. The content and supporting social media advertising moved MrSteam prospects along the perception continuum from thinking of steam as a luxury nice-to-have to considering steam as a wellness-centered have-to-have.
Deliverables included: