Building Buzz Among Wine Drinkers

Wine Glass Writers are a novel idea with a straightforward value proposition: never lose your wine glass again!

With a shoestring budget and a big goal set, Lisa Lilienthal led a team charged with putting Wine Glass Writers on the media map, with an ultimate goal of validating the new product to its target audience – buyers for boutique and national retail stores.

Campaign highlights included booking the TODAY show and attracting attention for the entrepreneurial story in the Wall Street Journal.