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Cheers to a New Idea - Consumer PR

Building Buzz Among Wine Drinkers

Wine Glass Writers are a novel idea with a straightforward value proposition: never lose your wine glass again!

With a shoestring budget and a big goal set, Lisa Lilienthal led a team charged with putting Wine Glass Writers on the media map, with an ultimate goal of validating the new product to its target audience – buyers for boutique and national retail stores.

Today Show - Lisa Lilienthal PR

Campaign highlights included booking the TODAY show and attracting attention for the entrepreneurial story in the Wall Street Journal

Outcomes Graphics (5)


Topics: Consumer Public Relations