Talk about a sweet victory!
Dialogue won top honors in the PRSA Georgia 2023 Phoenix Awards in the category of Integrated Communications - Food and Beverage for our work with Vine to Bar, a rich dark chocolate that uses an upcycled product from winemaking to create a decadent and delicious treat.
Our modern PR campaign combined traditional earned media relations with content marketing to increase online sales and attract more brick-and-mortar retail locations.
Our strategy prioritized earned coverage in the candy and snack trade media as well as local media in the target markets for retail.
Through keyword research, we discovered opportunities for the brand to appear prominently in search results for wine and chocolate pairing parties, questions about the health benefits of dark chocolate almonds, and unique s'mores ideas. This informed our strategy of optimizing website content to improve organic search rankings while creating content to bolster digital marketing efforts.
Our on-staff professional chef, Jen Datka, conceptualized recipes for deluxe s'mores and upscale trail mixes and art-directed the related photo shoots.
We also supported the brand with collateral and press materials at key trade shows and entered the brand in sustainability-focused awards.