Telling the Story of the World’s First Regenerative Highway

The Ray is a proving ground for the evolving ideas and technologies that will transform the transportation infrastructure of the future.  Dialogue's Lisa Lilienthal led the sustainable marketing campaign as part of the Founding Board

The Ray is the world’s first regenerative highway—an endeavor that honors the legacy of Ray C. Anderson, a pioneer in sustainable industry—and a living lab for the sustainable transportation technologies of the future. As part of the Founding Board, Lisa led the project’s branding and identity, website, public launch and local and national media relations telling the story of how The Ray is changing the world, starting with 16 miles of highway in West Georgia.