Bringing Climate Solutions Home

We Help Launch a Movement in Georgia to Crowdsolve For Climate Progress

Drawdown Georgia is the first state-centered effort to solve for climate change, bringing together business, universities, municipal policymakers, NGOs, and others around solutions  to reduce carbon emissions based on Georgia’s unique economic, natural and social resources. 

Dialogue supports this important hometown initiative by driving awareness through public relations and social media marketing and by building and sustaining a crowd-solving community.

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What We Did

  • Created the website with creative partner Copeland.
  • Developed messaging.
  • Conceptualized research to baseline Georgian's attitudes about climate change. 
  • Build an engagement platform for lead generation and nurturing through email marketing.
  • Built a crowdsolving platform to accelerate the success of carbon drawdown projects.
  • Launched Drawdown Georgia with virtual statewide events in October 2020.
  • Publicized launch and effort to GA and national media.
  • Weekly blogging to attract organic website traffic.
  • Social media publishing to raise awareness.
  • Social media advertising to drive website traffic and leads.

 

How We Did

Dialogue Outcomes Graphics

Topics: Marketing Sustainability, Website Traffic Generation, Lead Conversion & Nurturing, Public Relations, Social Media Marketing