Cement tile is a beautiful artisan product. treasured by interior designers and homeowners alike for its signature saturated colors, durability and sustainability. Villa Lagoon Tile is one of the US market leaders in the category.
Handmade cement tiles work best when designers and homeowners understand its unique characteristics. Installation and maintenance are different than the more commonly used ceramic tile.
Our engagement strategy campaign for Villa Lagoon Tile leveraged influencer marketing, social media and public relations to reach likely purchasers. The campaign had B2C and B2B elements, reaching consumers, as well as interior designers, but the primary focus was B2B.
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