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Engagement Strategy:  Marketing to Interior Designers 

 

Marketing to Interior Designers for an Artisan Tile Brand

Cement tile is a beautiful artisan product. treasured by interior designers and homeowners alike for its signature saturated colors, durability and sustainability. Villa Lagoon Tile is one of the US market leaders in the category. 

Handmade cement tiles work best when designers and homeowners understand its unique characteristics. Installation and maintenance are different than the more commonly used ceramic tile.

Our engagement strategy campaign for Villa Lagoon Tile leveraged public relations and social media marketing to reach likely purchasers with a focus on marketing to interior designers. 

Actions:

  • Engaged interior designer and home shelter influencers to use Villa Lagoon Tile cement tile in their projects. 

 

  • Leveraged the resulting user-generated content on Villa Lagoon Tile's Facebook and Instagram channels.

 

  • Through remarketing ads on social media and Google, we helped connect interested prospects with helpful and inspiring content. 

 

  • Designed and implemented an email opt-in path for interior designers, supported by email marketing and automated lead nurturing. 

  • Pursued product design awards and public relations placements in targeted interior design and shelter media for link building and trust building. 

Dialogue Marketing - Lead generation outcomes

See some of our coverage highlights on our Instagram page

 

Dialogue won an award for this engagement strategy. Learn more.

 

Topics: Marketing to Interior Designers, Engagement Strategy