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Customer Journey Engagement Strategy 

 

Building and Engaging An Interior Designer Audience For an Artisan Tile Brand

Cement tile is a beautiful artisan product. treasured by interior designers and homeowners alike for its signature saturated colors, durability and sustainability. Villa Lagoon Tile is one of the US market leaders in the category. 

Handmade cement tiles work best when designers and homeowners understand its unique characteristics. Installation and maintenance are different than the more commonly used ceramic tile. Our campaign garnered interest in cement tiles and Villa Lagoon Tile through Instagram, influencer marketing and public relations.

Through remarketing ads on social media and Google, we helped connect interested prospects with helpful and inspiring content.  We increased opt-ins for interior design email marketing to nurture sales leads. 

See some of our coverage highlights on our Instagram page

Interior design marketing

 

Topics: Engagement at Scale, Interior Designer Marketing