Marketing solutions for the water and energy systems we rely on every day

Dialogue Marketing accelerates the adoption of essential products and services by helping organizations build trust, clarity, and consensus across complex B2B buying groups.

Before Buyers Engage

In essential water and energy markets, buying decisions are rarely made in a single moment or by a single person. Engineers, operators, commercial leaders, installers, regulators, and executives all look at risk and opportunity differently.

Before a lead fills out a form or visits a trade show booth, they have already started defining their requirements and narrowing their options.

Reaching The Hidden B2B Buyer

Trying to reach your entire buying group while they are in the decision-making process can seem challenging and wasteful, especially since so much of that activity is invisible.

  • How do you influence people you can’t see yet?
  • How do you reach the right roles without wasting resources on broad messages?
  • How do you prove marketing impact when success happens upstream of the sale?
Infographic about the hidden B2B buyer journey

What Happens When The Hidden Buyers Are Missed

When sales and marketing can’t reach the full buying group early and intentionally:

  • Your solution may not make the short list

  • Sales teams start conversations too late or under the wrong conditions

  • Marketing budgets become harder to justify for lack of measurement

The Dialogue Marketing Solution

Dialogue Marketing helps brands build confidence early in the decision-making process without adding noise or complexity.

Using our framework, sales and marketing teams can efficiently engage the right buying groups, align digital and human influence, and gain clear visibility into what’s working.

Infographic of how to reach the hidden B2B buyer

What Dialogue Marketing Does Differently

Dialogue Marketing connects brand, demand generation, sales, and thought leadership into a unified go to market framework designed for complex, high-stakes decisions. 

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Attract the right buyers, not just more traffic

We make your expertise easy to find through AI and search, tools, industry news, and peer events.

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Reduce risk and build trust across the entire buying group

We explain technical benefits and regulatory details clearly so that the entire buying group feels safe choosing you.

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Move faster from interest to a deal

We help marketing, sales, and technical experts work together around shared intelligence and clear brand narratives.

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Reach more people with the assets you already have

We take the materials your sales, brand, PR, and service teams use every day and turn them into new resources to reach hidden buyers

Show results early and keep getting better

We connect what you do to the sales pipeline, win rates, and customer growth.

Who We Are

Dialogue Marketing is a team of brand strategists, content creators, PR professionals, and marketing technologists who have spent our careers inside complex industries. We've worked alongside engineers, operators, contractors, regulators, and commercial teams who work in key infrastructure markets that improve how and where we live. 

Clients work with us because they want:
  • Senior counselors as day-to-day partners
  • Industry fluency, not generic marketing playbooks
  • Measurable revenue impact, beyond marketing KPIs
Dialogue Marketing B2B Industry Expertise
“We have been incredibly pleased with Dialogue’s diverse expertise and extreme professionalism in all aspects of cause-based marketing: social media engagement, search engine optimization (SEO), and traditional media campaigns.”
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Valerie Bennett
Director of Communications, The Ray C. Anderson Foundation
“We enjoy working with Nora and her team. Dialogue has helped us reach designers and remodeling homeowners by securing awards, media coverage and using social media creatively and cost-effectively to drive qualified prospects to our website.”
Villa Lagoon Tile Logo
John Adams
Director of Technology, Villa Lagoon Tile
I have enjoyed working with Nora DePalma and her team for many years.  They are extremely collaborative, very responsive, not afraid to push back, respectful of budget and always meet deadlines. On top of all that, they are so much fun to work with!"
Jeannette Long
Jeannette Long
Vice President, Marketing Services, LIXIL
"The Georgia Climate Project worked with Dialogue on the 2019 Georgia Climate Conference and they did a great job!! They understood the market and our needs immediately and worked quickly to develop a plan and deliver great results!"
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Daniel Rochberg
Georgia Climate Conference
“It has been a pleasure to work with Nora and her team for over many years. The words honest, knowledgeable, hard-working, and fun come to mind when I think of Dialogue. They are strategic creative thinkers who consistently execute on time and on budget.”
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Martha Orellana
Vice President of Marketing, MrSteam

Engage

If you’re navigating complex buying dynamics, let’s talk. A conversation can show you where buyers are gaining confidence and where they are getting stuck.

Sometimes this leads to a project. Sometimes it just gives you a new perspective.

Either way, you get clarity.

Book time to speak with Nora DePalma

678-642-5075