Great content starts and sustains a dialogue with your prospects and customers.  Content marketing drives action, such as sales leads, advocacy, and e-commerce sales.

This 42-page how-to is written for marketing leaders and business owners who want to want to understand how content marketing works.

Using a fictional dog adoption shelter as an example, our free guide teaches you:

• What is content marketing?  
• What is not content marketing?
• How to generate leads with content.
• The business case for content marketing.
• What does a content marketing campaign look like?
• The 5-step content marketing process.
• How to do keyword research.
• Content marketing definitions.
• How to amplify content with social media and PR.
• How to know if content marketing is right for your goals.