Great content starts and sustains a dialogue with your prospects and customers. Content marketing drives action, such as sales leads, advocacy, and e-commerce sales.
This 42-page how-to is written for marketing leaders and business owners who want to want to understand how content marketing works.
Using a fictional dog adoption shelter as an example, our free guide teaches you:
- What is content marketing?
- What is not content marketing?
- How to generate leads with content.
- The business case for content marketing.
- What does a content marketing campaign look like?
- The 5-step content marketing process.
- How to do keyword research.
- Content marketing definitions.
- How to amplify content with social media and PR.
- How to know if content marketing is right for your goals.