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Great content starts and sustains a dialogue with your prospects and customers.  Content marketing drives action, such as sales leads, advocacy, and e-commerce sales.

This 42-page how-to is written for marketing leaders and business owners who want to want to understand how content marketing works.

Using a fictional dog adoption shelter as an example, our free guide teaches you:

  • What is content marketing?  
  • What is not content marketing?
  • How to generate leads with content.
  • The business case for content marketing.
  • What does a content marketing campaign look like?
  • The 5-step content marketing process.
  • How to do keyword research.
  • Content marketing definitions.
  • How to amplify content with social media and PR.
  • How to know if content marketing is right for your goals.

Get the Guide: Learn How To Drive Customer Action with Content Marketing