Launching a Luxury Brand into a Crowded Market With Social Influencer Marketing

The business best known for its high-performing mass market brand had a vision for how to create a differentiated luxury brand in a crowded field. 

In collaboration with Modenus and Flying Camel,  Nora DePalma led a team that architected the DXV Design Panel campaign, an engagement strategy to build awareness and trust within the design community. 

The team created and curated opportu­nities for designers to tell the brand story in their own voice, on their own channels.

Momentum was maintained over five years, across five distinct campaigns, helping the brand exceed its competitive set in earned media share of voice while being outspent by four key competitors.