With a mandate to raise awareness for a luxury kitchen brand among affluent homeowners and designers attending the Dwell on Design show in Los Angeles, we concepted and staged a “cook-off” in collaboration with a non-competing brand and its agency. We recruited design influencers to join the fun by making various dishes on the show floor that were judged by a professional chef.
![fun food life](https://www.dialogue.marketing/hs-fs/hubfs/Client_Success_Stories/Dwell_on_Design%20Design%20Influencer%20Trade%20Show%20Activation/fun%20food%20life.jpg?width=800&name=fun%20food%20life.jpg)
Banking on Top Chef wannabees attending the show, we packed the booth with dozens of hands-on booth spectators attracted by the action as well as the amazing aromas. The event generated 3 million earned impressions that included conversational lift on social media. Both brands increased their social followings and positive key messages. The cook-off also captured the attention of Dwell magazine editors, resulting in follow-up coverage.
![Dialogue Marketing Atlanta trade show activation](https://www.dialogue.marketing/hs-fs/hubfs/Outcomes%20Graphics%20(4).jpg?width=1200&name=Outcomes%20Graphics%20(4).jpg)
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