How to Develop an Engagement Strategy to Get Closer to Stakeholders at Scale

Engagement strategy follows the principles of inbound marketing to engage with your stakeholders at scale. It's a blend of campaigns, content and community employing the disciplines of PR, social media marketing, email marketing, and special events. 

In this video, we explain how engagement strategy works:

38 second video

Modern public relations leverages engagement strategy to build and sustain mutually beneficial relationships between organizations and their publics. Learn more about how engagement strategy works.