Engaged:
What's Capturing Our Attention

Why It's Time to Close the Door on Email Open Rates

The most common email marketing metric -- the open rate -- is about to become more challenging...

Our Top Five Most Popular Newsletter Articles of 2020

ICYMI, these are the stories our newsletter readers clicked on the most in 2020. The list...

The #StopHateforProfit Facebook Boycott: What Do We Do Now?

This week concludes the Stop Hate for Profit boycott of Facebook advertising, organized by the...

Is Facebook Advertising Worth It? Probably.

Sometimes it feels like Facebook is the platform we all love to hate. Sometimes, it's with good...

Pinterest Marketing Strategy: The Best Organic Search Engine You're Probably Not Thinking About

Call it Pandemic Pinterest. 

The visual search channel for lifestyle ideas reveals a new DIY...

It’s Time To Stop Marketing

In every economic downturn, marketers sing the common refrain: this isn’t the time to stop...

Content Marketing Metrics or What Makes Great Storytelling?

It was a dark and stormy night...when she sat down to create her report on content marketing...

Artificial Intelligence and Marketing: Creating More Efficient Engagement at Scale

As an early adopter of marketing technology, I am curious - and maybe a little skeptical - about...

Facebook Marketing Strategy FAQs

These are our most frequently asked questions from clients about Facebook as part of engagement...