Do This Now - Set Up Google Analytics 4
RIP Universal Analytics, the Google Analytics we all know and love. Welcome to Google Analytics 4, the Google Analytics few of us have taken to the time to learn, let alone love.
What is Earned Media and Why Does It Go Beyond PR?
Earned media is media where you don't pay for reach. You have to earn the attention of your audience to garner reach.
How to Measure Content Marketing Performance
It was a dark and stormy night...when she sat down to create her report on content marketing metrics. (You have to admit that’s metaphorically on point if you’re not sure what to measure.)
Our Top 5 Most Popular Newsletter Articles of 2021
It’s that time of year when we like to look back over the previous 12 months, remembering the highs, the lows, and the lessons learned. Today we're revisiting the newsletter stories that resonated with you the most. It should come as no sur …
Why It's Time to Close the Door on Email Open Rates
The most common email marketing metric -- the open rate -- is about to become more challenging to measure when Apple releases iOS 15 in September 2021. We recommend three different ways to measure the effectiveness of your email marketing g …
Our Top Five Most Popular Newsletter Articles of 2020
ICYMI, these are the stories our newsletter readers clicked on the most in 2020. The list definitely captures the zeitgeist of this extraordinary year:
How to Develop an Engagement Strategy to Get Closer to Stakeholders at Scale
Engagement strategy follows the principles of inbound marketing to engage with your stakeholders at scale. It's content marketing, social media marketing, email marketing, and audience development.
The #StopHateforProfit Facebook Boycott: What Do We Do Now?
This week concludes the Stop Hate for Profit boycott of Facebook advertising, organized by the Anti-Defamation League and the NAACP among others.
Is Facebook Advertising Worth It? Probably.
Sometimes it feels like Facebook is the platform we all love to hate. Sometimes, it's with good reason. We get more pushback from clients about Facebook advertising than pretty much any other tactic.
