Do This Now - Set Up Google Analytics 4

RIP Universal Analytics, the Google Analytics we all know and love. Welcome to Google Analytics 4, the Google Analytics few of us have taken to the time to learn, let alone love.

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1 min read
Mar 23, 2022 9:41:27 AM

What is Earned Media and Why Does It Go Beyond PR?

Earned media is media where you don't pay for reach. You have to earn the attention of your audience to garner reach.

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1 min read
Feb 14, 2022 11:16:00 AM

How to Measure Content Marketing Performance

It was a dark and stormy night...when she sat down to create her report on content marketing metrics. (You have to admit that’s metaphorically on point if you’re not sure what to measure.)

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2 min read
Jan 13, 2022 12:29:00 PM

Our Top 5 Most Popular Newsletter Articles of 2021

It’s that time of year when we like to look back over the previous 12 months, remembering the highs, the lows, and the lessons learned. Today we're revisiting the newsletter stories that resonated with you the most. It should come as no sur …

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2 min read
Dec 22, 2021 3:03:10 PM

Why It's Time to Close the Door on Email Open Rates

The most common email marketing metric -- the open rate -- is about to become more challenging to measure when Apple releases iOS 15 in September 2021. We recommend three different ways to measure the effectiveness of your email marketing g …

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3 min read
Aug 9, 2021 4:08:34 PM

Our Top Five Most Popular Newsletter Articles of 2020

ICYMI, these are the stories our newsletter readers clicked on the most in 2020. The list definitely captures the zeitgeist of this extraordinary year:

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2 min read
Dec 30, 2020 8:42:09 AM

How to Develop an Engagement Strategy to Get Closer to Stakeholders at Scale

Engagement strategy follows the principles of inbound marketing to engage with your stakeholders at scale. It's content marketing, social media marketing, email marketing, and audience development. 

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1 min read
Nov 28, 2020 8:48:00 AM

The #StopHateforProfit Facebook Boycott: What Do We Do Now?

This week concludes the Stop Hate for Profit boycott of Facebook advertising, organized by the Anti-Defamation League and the NAACP among others.

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4 min read
Jul 29, 2020 7:07:46 AM

Is Facebook Advertising Worth It? Probably.

Sometimes it feels like Facebook is the platform we all love to hate. Sometimes, it's with good reason.  We get more pushback from clients about Facebook advertising than pretty much any other tactic. 

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3 min read
Jun 17, 2020 5:10:56 PM