Everything That’s Wrong About Annual Marketing Planning and How To Make It Better
It’s annual planning time! Have you ever spent weeks crafting a massive marketing plan in a 50-page, beautifully designed deck that nobody will ever read? We see you. Let's talk about a better way to approach annual marketing planning – one …
Content Marketing And Community Strategy - How It Works Together
Content is at the heart of everything community, whether it is addressing customer service questions or creating a memorable event.
Tracking Website Engagement in Google Analytics 4
Google Analytics 4 is a game changer for engagement strategy.
Do This Now - Set Up Google Analytics 4
RIP Universal Analytics, the Google Analytics we all know and love. Welcome to Google Analytics 4, the Google Analytics few of us have taken to the time to learn, let alone love.
What is Earned Media and Why Does It Go Beyond PR?
Earned media is media where you don't pay for reach. You have to earn the attention of your audience to garner reach.
How to Measure Content Marketing Performance
It was a dark and stormy night...when she sat down to create her report on content marketing metrics. (You have to admit that’s metaphorically on point if you’re not sure what to measure.)
Why It's Time to Close the Door on Email Open Rates
The most common email marketing metric -- the open rate -- is about to become more challenging to measure when Apple releases iOS 15 in September 2021. We recommend three different ways to measure the effectiveness of your email marketing g …
Our Top Five Most Popular Newsletter Articles of 2020
ICYMI, these are the stories our newsletter readers clicked on the most in 2020. The list definitely captures the zeitgeist of this extraordinary year:
How to Develop an Engagement Strategy to Get Closer to Stakeholders at Scale
Engagement strategy follows the principles of inbound marketing to engage with your stakeholders at scale. It's a blend of campaigns, content and community employing the disciplines of PR, social media marketing, email marketing, and specia …
