Nora DePalma

Nora DePalma

Nora is the founder and CEO of Dialogue.

Posts by Nora DePalma

How to Keep Up With The News - We Know It’s Hard

It’s been shared many times: the New Yorker cartoon that says, “My desire to be informed is currently at odds with my desire to stay sane.”

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6 min read
Sep 23, 2022 8:06:00 PM

Who's Ready for Helpful Content Online?

Updated 8/27/22 Google is rolling out one of their big search algorithm updates over the next two weeks and this one doesn't have a cute and cuddly name like panda or penguin. It is flat out called the Google Helpful Content Update because …

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3 min read
Aug 25, 2022 7:10:45 PM

"I am Worthy"

Nicole Watson is a single mother with a young daughter who overcame significant obstacles. I got to meet Nicole last week thanks to some purpose-led brands helping her gain self-sufficiency in a social media marketing career.

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2 min read
Aug 15, 2022 8:48:52 AM

Free and Clear: A Book and A Chat About Getting Unstuck

My friend Shira Miller wrote a book, and I'm in major fangirl mode that she got published. What’s even better: she writes about overcoming mental blocks that have dogged me all my life.

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6 min read
Aug 3, 2022 9:59:41 AM

Go Take a Hike: What I Learned About Mental Wellbeing From Hiking the Appalachian Trail

When my stepdaughter and Dialogue colleague Jen Datka requested a career break to thru-hike the John Muir Trail back in 2019, my first thought was, “You can do that?”

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6 min read
May 26, 2022 5:50:21 AM

Do This Now - Set Up Google Analytics 4

RIP Universal Analytics, the Google Analytics we all know and love. Welcome to Google Analytics 4, the Google Analytics few of us have taken to the time to learn, let alone love.

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1 min read
Mar 23, 2022 9:41:27 AM

What is Earned Media and Why Does It Go Beyond PR?

Earned media is media where you don't pay for reach. You have to earn the attention of your audience to garner reach.

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1 min read
Feb 14, 2022 11:16:00 AM

What Is Modern PR and How Is It Different From Traditional PR?

What do we mean when we say Dialogue is a modern public relations agency? How does it differ from traditional PR? Or digital marketing?

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9 min read
Jan 23, 2022 10:11:30 AM

How to Measure Content Marketing Performance

It was a dark and stormy night...when she sat down to create her report on content marketing metrics. (You have to admit that’s metaphorically on point if you’re not sure what to measure.)

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2 min read
Jan 13, 2022 12:29:00 PM