Why It's Time to Close the Door on Email Open Rates
The most common email marketing metric -- the open rate -- is about to become more challenging to measure when Apple releases iOS 15 in September 2021. We recommend three different ways to measure the effectiveness of your email marketing g …
What Does It Take To Be A Thought Leader and Build a Following?
What does it take to be a thought leader? How do you build a following as a thought leader?
How To Work With Journalists: PR Best Practices
Working with journalists to secure media coverage is usually a long game. Positive, insightful , as you'll see below. Here's how to think about media relations for your business or cause.
We Love to Laugh, but We Hate April Fools’ Day
Fake news used to be cute but these days it’s hard enough to keep track of what’s real and what isn’t real.
What Selling Girl Scout Cookies Taught Me About Breaking Rules in Business
The Girl Scouts refer to their Cookie program as the largest girl-run business in the world. It was certainly my first business venture and my first lesson that rule-breaking in business isn't always a bad thing.
Our Top Five Most Popular Newsletter Articles of 2020
ICYMI, these are the stories our newsletter readers clicked on the most in 2020. The list definitely captures the zeitgeist of this extraordinary year:
How to Develop an Engagement Strategy to Get Closer to Stakeholders at Scale
Engagement strategy follows the principles of inbound marketing to engage with your stakeholders at scale. It's a blend of campaigns, content and community employing the disciplines of PR, social media marketing, email marketing, and specia …
A Dialogue Classic: Five Thanksgiving Dinners for A Most Unusual Year
Updated 11/3/22: Thanksgiving 2020 was a most unusual year that we hope never to repeat again. The recipes Jen Datka created for herself that year, and subsequently shared with our clients and friends, however, can most definitely be repeat …
Celebrating the Great Outdoors During the Pandemic
When pandemic panic buying started back in March, it was toilet paper and hand sanitizer that flew off the shelves. Then it was flour, yeast, and other baking staples as we turned to homemade breads and cookies for comfort. As the days grew …
