Artificial Intelligence and Marketing: Creating More Efficient Engagement at Scale
Updated January 2023 It's taken a few years, but 3.5 years after attending a conference about artificial intelligence and marketing, now it's all happening. ChatGPT and other tools help realize the promise of authentic, compelling content …
Tracking Website Engagement in Google Analytics 4
Google Analytics 4 is a game changer for engagement strategy.
Do This Now - Set Up Google Analytics 4
RIP Universal Analytics, the Google Analytics we all know and love. Welcome to Google Analytics 4, the Google Analytics few of us have taken to the time to learn, let alone love.
How to Measure Content Marketing Performance
It was a dark and stormy night...when she sat down to create her report on content marketing metrics. (You have to admit that’s metaphorically on point if you’re not sure what to measure.)
Always Up-To-Date Digital PR and Social Media Marketing Benchmarks
Last updated 12/1/2022 What's a good engagement rate on Instagram? How many times a week should I post on LinkedIn? How should I think about email open rates now? The modern PR arsenal includes social media, email marketing, influencer eng …
Why It's Time to Close the Door on Email Open Rates
The most common email marketing metric -- the open rate -- is about to become more challenging to measure when Apple releases iOS 15 in September 2021. We recommend three different ways to measure the effectiveness of your email marketing g …