Tracking Website Engagement in Google Analytics 4

Google Analytics 4 is a game changer for engagement strategy.

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1 min read
Oct 27, 2022 8:07:18 AM

Do This Now - Set Up Google Analytics 4

RIP Universal Analytics, the Google Analytics we all know and love. Welcome to Google Analytics 4, the Google Analytics few of us have taken to the time to learn, let alone love.

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1 min read
Mar 23, 2022 9:41:27 AM

How to Measure Content Marketing Performance

It was a dark and stormy night...when she sat down to create her report on content marketing metrics. (You have to admit that’s metaphorically on point if you’re not sure what to measure.)

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2 min read
Jan 13, 2022 12:29:00 PM

Always Up-To-Date Digital PR and Social Media Marketing Benchmarks

Last updated 10/23/2022 What's a good engagement rate on Instagram? How many times a week should I post on LinkedIn?  How should I think about email open rates now? The modern PR arsenal includes social media, email marketing, influencer en …

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3 min read
Jan 7, 2022 1:25:13 PM

Why It's Time to Close the Door on Email Open Rates

The most common email marketing metric -- the open rate -- is about to become more challenging to measure when Apple releases iOS 15 in September 2021. We recommend three different ways to measure the effectiveness of your email marketing g …

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3 min read
Aug 9, 2021 4:08:34 PM

Artificial Intelligence and Marketing: Creating More Efficient Engagement at Scale

As an early adopter of marketing technology, I am curious - and maybe a little skeptical - about how artificial intelligence will impact (read: improve) our ability to create authentic, compelling content that will produce scalable engageme …

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7 min read
Jul 30, 2019 8:43:45 AM