Free and Clear: A Book and A Chat About Getting Unstuck
My friend Shira Miller wrote a book, and I'm in major fangirl mode that she got published. What’s even better: she writes about overcoming mental blocks that have dogged me all my life.
Go Take a Hike: What I Learned About Mental Wellbeing From Hiking the Appalachian Trail
When my stepdaughter and Dialogue colleague Jen Datka requested a career break to thru-hike the John Muir Trail back in 2019, my first thought was, “You can do that?”
Do This Now - Set Up Google Analytics 4
RIP Universal Analytics, the Google Analytics we all know and love. Welcome to Google Analytics 4, the Google Analytics few of us have taken to the time to learn, let alone love.
What is Earned Media and Why Does It Go Beyond PR?
Earned media is media where you don't pay for reach. You have to earn the attention of your audience to garner reach.
What Is Modern PR and How Is It Different From Traditional PR?
What do we mean when we say Dialogue is a modern public relations agency? How does it differ from traditional PR? Or digital marketing?
How to Measure Content Marketing Performance
It was a dark and stormy night...when she sat down to create her report on content marketing metrics. (You have to admit that’s metaphorically on point if you’re not sure what to measure.)
How To Put Facebook In Its Place In Your Marketing Mix
If you’re reconsidering the ethics of Facebook advertising in the wake of recent revelations, you are not alone.
Why It's Time to Close the Door on Email Open Rates
The most common email marketing metric -- the open rate -- is about to become more challenging to measure when Apple releases iOS 15 in September 2021. We recommend three different ways to measure the effectiveness of your email marketing g …
How To Work With Journalists: PR Best Practices
Working with journalists to secure media coverage is usually a long game. Positive, insightful , as you'll see below. Here's how to think about media relations for your business or cause.