Nora DePalma

Nora DePalma

Nora is the founder and CEO of Dialogue.

Posts by Nora DePalma

Free and Clear: A Book and A Chat About Getting Unstuck

My friend Shira Miller wrote a book, and I'm in major fangirl mode that she got published. What’s even better: she writes about overcoming mental blocks that have dogged me all my life.

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6 min read
Aug 3, 2022 9:59:41 AM

Go Take a Hike: What I Learned About Mental Wellbeing From Hiking the Appalachian Trail

When my stepdaughter and Dialogue colleague Jen Datka requested a career break to thru-hike the John Muir Trail back in 2019, my first thought was, “You can do that?”

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6 min read
May 26, 2022 5:50:21 AM

Do This Now - Set Up Google Analytics 4

RIP Universal Analytics, the Google Analytics we all know and love. Welcome to Google Analytics 4, the Google Analytics few of us have taken to the time to learn, let alone love.

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1 min read
Mar 23, 2022 9:41:27 AM

What is Earned Media and Why Does It Go Beyond PR?

Earned media is media where you don't pay for reach. You have to earn the attention of your audience to garner reach.

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1 min read
Feb 14, 2022 11:16:00 AM

What Is Modern PR and How Is It Different From Traditional PR?

What do we mean when we say Dialogue is a modern public relations agency? How does it differ from traditional PR? Or digital marketing?

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9 min read
Jan 23, 2022 10:11:30 AM

How to Measure Content Marketing Performance

It was a dark and stormy night...when she sat down to create her report on content marketing metrics. (You have to admit that’s metaphorically on point if you’re not sure what to measure.)

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2 min read
Jan 13, 2022 12:29:00 PM

How To Put Facebook In Its Place In Your Marketing Mix

If you’re reconsidering the ethics of Facebook advertising in the wake of recent revelations, you are not alone.

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2 min read
Oct 15, 2021 5:37:01 PM

Why It's Time to Close the Door on Email Open Rates

The most common email marketing metric -- the open rate -- is about to become more challenging to measure when Apple releases iOS 15 in September 2021. We recommend three different ways to measure the effectiveness of your email marketing g …

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3 min read
Aug 9, 2021 4:08:34 PM

How To Work With Journalists: PR Best Practices

Working with journalists to secure media coverage is usually a long game. Positive, insightful , as you'll see below. Here's how to think about media relations for your business or cause.

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2 min read
Apr 6, 2021 7:19:40 PM