What Selling Girl Scout Cookies Taught Me About Breaking Rules in Business
The Girl Scouts refer to their Cookie program as the largest girl-run business in the world. It was certainly my first business venture and my first lesson that rule-breaking in business isn't always a bad thing.
Our Top Five Most Popular Newsletter Articles of 2020
ICYMI, these are the stories our newsletter readers clicked on the most in 2020. The list definitely captures the zeitgeist of this extraordinary year:
How to Develop an Engagement Strategy to Get Closer to Stakeholders at Scale
Engagement strategy follows the principles of inbound marketing to engage with your stakeholders at scale. It's a blend of campaigns, content and community employing the disciplines of PR, social media marketing, email marketing, and specia …
The #StopHateforProfit Facebook Boycott: What Do We Do Now?
This week concludes the Stop Hate for Profit boycott of Facebook advertising, organized by the Anti-Defamation League and the NAACP among others.
Is Facebook Advertising Worth It? Probably.
Sometimes it feels like Facebook is the platform we all love to hate. Sometimes, it's with good reason. We get more pushback from clients about Facebook advertising than pretty much any other tactic.
Pinterest Marketing Strategy: The Best Organic Search Engine You're Probably Not Thinking About
Pinterest is an organic search engine? Who knew? The visual search channel for lifestyle ideas revealed a new DIY nation in its search trends for April 2020. We're cooking, decorating, fixing, and gardening. And apparently tie-dying.
The Dialogue Team's Stay-At-Home Recipes
Doing a little more cooking than usual? You may be cooking more because it's a creative outlet. Or simply because that's the way things are right now.
It’s Time To Stop Marketing
In every economic downturn, marketers sing the common refrain: this isn’t the time to stop marketing. But this time? It’s time to stop marketing.
Holiday Recipes: Nora's Dad's Perfectly Imperfect Grilled Steak
I was pretty young when my Mom first told me that truth, that we weren’t like most families. We would not be having a turkey for Thanksgiving. “Your father hates turkey. It’s too dry. We’re having steak.”
